Lead generation

Creating qualified leads is often both time-consuming and expensive. That’s why we at Energy Group are proud to be able to offer professional lead generation, completely free of charge, when you are a reseller with us.

We know exactly what it takes to create profitable campaigns in solar cells, batteries and charging solutions. Our goal is for you to be able to focus on what you do best, selling and installing energy systems, while we make sure that new business finds you.

Option 1: Do it yourself
It requires time, money and experience. You need to understand both design, copywriting, advertising systems and audience settings. The risk of errors is high and the results vary.

Option 2: Hire an agency
Marketing agencies can be expensive – and often lack deep industry knowledge in solar energy. The result is generic campaigns with low accuracy and no guarantees.

Option 3: Buy external leads
Common, but risky. The leads are often sold to several players at the same time, which creates price wars and stress. Price tag? Between SEK 350-1000 per lead – with uncertain quality.

When you buy materials for your projects from Energy Group, you get access to our dedicated marketing team – with over 25 years of combined experience in energy marketing. We create and run ads that bring you warm, exclusive leads straight from your catchment area.

How it works – step by step:

1. We develop the campaign
We design the ads, write the texts and adapt everything to your products, prices, brand and target audience.

2. You agree
We’ll send you your ad suggestions for feedback and adjustments – so everything feels right.

3. You set the budget
You decide the advertising budget yourself – it goes in full to the platform (e.g. Google or Meta).

4. We deploy through your site
We publish the campaigns directly through your company’s Facebook or Google account. You have full transparency and insight into the results.

5. You get warm leads – every day
The leads are sent directly to you, with your name, contact details and address. We can also automate the flow so that the leads land directly in your CRM system.

✔ Photovoltaic
✔ Energy storage
✔ Charging boxes
✔ Smart control and EMS
✔ C&I and agriculture

Want to get started? We can have your first campaigns active and deliver leads within a day.

Contact us today – and we’ll tell you more about how we help you grow without increasing your workload.